parachute
Comfortable is wonderful but comfortable can be boring.
Parachute became a household name by using comfort as a weapon—to lure people away from the drudgery of their day-to-day routines. Strategically placed out-of-home advertisements on subways and traffic-adjacent billboards reminded people of the big fluffy bed that could be waiting for them in their bedrooms if they would just give up and go back home.