zocdoc
People are sick of healthcare companies talking about changing healthcare without implementing any substantive change. So instead of talking, we put our marketing budget towards a series of initiatives that would actually have a positive impact on the healthcare system.
From Unsick Day, to a new way to search for a doctor, to a redesigned health insurance card, we found moments where Zocdoc could create a better experience for the patient—and institute change for the patient and the greater good.