Water that Believes in the Future

Ever & Ever is a love letter to aluminum, the everlasting metal which has been around for approximately forever and will be around for approximately another forever, taking whatever form humans require of it, silently, selflessly, without ego or waste. Unlike plastic or paper, aluminum is infinitely recyclable. 75% of the aluminum ever used is still in use today. Ever & Ever takes pride in its permanence and brings a solution-oriented optimism to a typically gloomy subject. Ever & Ever launched June 3rd at the museum of plastic in NYC. Now available at the UN Facebook, Google, and the worlds most thoughtful and forward-looking retailers.