Everybody Needs a Little Help Sometimes
When you’re just a little bit sick, you’d rather be taken care of by a friend than a doctor—this is the insight that led to help, a drug company that looks, acts, feels nothing like a drug company.
Over the course of a few years, help went from design gift shops to national national drug chains, winning numerous awards for its packaging and advertising—reinventing the way healthcare acts, looks, and speaks along the way. .